Shalaka
Paralkar Koulage
SENIOR MANAGER/HEAD - PRODUCT DEVELOPMENT(DOMESTIC)/ OWNER OF JEWELLERY STORE
Armed
with professional course in Jewellery
Design and Manufacture from Premlila Vithaldas Polytechnic , SNDT Women's University (2003),Mumbai , after an initial training period at Jewellery Solutions, I
joined the Gitanjali group. This was a period of continuous learning
and growth ,leading to me heading their domestic Designing team
as well as their Product Development team for all the Domestic
brands of Gitanjali, which includes:
Nakshatra,
Asmi, D’damas, Lucera, Sangini, Diya, Giantti, Maya, Parineeta, Me
Jewels, Me Solitaire and also several small sub brands.
My
11 years experience not only gave me an in depth understanding of
various markets and exposed me to a wide clientele with their
diverse needs, but also resulted in strengthening and expanding
my knowledge of new techniques in jewellery.
Currently,
heading the Product Development & designing team of Gitanjali
Group for all the Domestic factories, I still felt like something was
missing. Gradually within me grew a passionate desire to unleash
my creativity by designing and creating something new and different
and thus my brand, “
Iksha – Fusion Jewellery ” was
born .
Positive
responses to my initial efforts in the form of small exhibitions
were encouraging and spurred me to have a place of my own for
displaying my collections, facilitate relaxed browsing and
selection by clients and also a personal connect .
Thus
in June 2014, I started my flagship store at Khar, Mumbai, catering
primarily to niche clients , personally connecting with them and
understanding their needs and developing my collections in tune with
this. Enriched with this experience, I now look forward to
diversifying into various different formats of business.
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